Business Analysis of the Netflix Platform in the Post-COVID-19 Time

This paper aims to analyse the business result and the trend of the number of users of the streaming platform Netflix in the time after the COVID-19 pandemic. The paper investigates financial indicators and the trend of the number of users to analyse business trends before and after the COVID-19 pandemic. The results of the research on the trend of financial parameters indicate a slowdown in revenue growth, which is a clear indicator of market saturation. The overall costs of the platform are growing faster than the revenue growth due to the increase in the production of original content. The number of users is still growing, which is more a result of the expansion of the platform to new markets than an increase in the number of users in existing markets. The results of the business analysis of the Netflix platform indicate the approach of saturation in the existing revenue generation model and the increasingly significant activity of competitors in the industry of streaming platforms for the distribution of video content.