Enhancing Agricultural development in rural Indian communities: The contribution of NGOs through Corporate Social Responsibility Initiatives

The study investigates the role of NGOs in implementing agricultural schemes under the CSR of HDFC Bank in Thazhenchira village in Kerala India. Despite limited corporate CSR investments in agriculture, this research explores the unexplored potential for rural agricultural development. The collaboration between the HDFC bank and Swaminathan Foundation -an NGO known for its commitment to agricultural development in India, led to the implementation of the ‘HDFC-Parivarthan’ scheme, introducing cost-effective measures in agricultural practices. This partnership unlocks the largely untapped capacity for rural agricultural practices. Witness the strategic evolution facilitated by NGOs, driving sustainable change, and enriching the agricultural landscape in the village.