An Empirical Study of Association Among Financial Literacy, Financial Attitude and Financial Behaviour of Gen – Z

The pandemic has brought the digital world an indelible part of one's lifestyle. The rushed digitalisation in the education spectrum that was totally unprepared for, comes with its own challenges. With shift in the mode of education, the access to internet and the time spent by the students online has increased multifold. The study is intended to determine the youngster's financial knowledge, attitude and prudential behaviour. To collect data, a survey was conducted amongst 282 women pursuing their graduation. The interlinkage between financial knowledge, attitude and behaviour was studied thoroughly and the result has established a positive relationship between them. This study has enriched the existing research findings by identifying additional aspect of attitude towards digital finance and more specifically throwing light on the learner's choice of acquiring financial knowledge. This research establishes that it is necessary to incorporate financial literacy as a part of undergraduate curriculum for the long term financial safety and wellbeing.