Evaluation of User Experience on the Augmented Reality Glovic Cafe and Bakery Jember Application to Maximize User Experience

Technological developments increasingly support the design and implementation of more interactive learning media in the field of education, one of which is the use of augmented reality (AR) technology. The conditions and situation of the Covid-19 pandemic are also increasingly making education digital and online. The more various kinds of applications are developed, the more they must evaluate the user experience of the appearance and function of the application. Measurement of user experience in applications can use the User Experience Questionnaire (UEQ) tool, with 26 questionnaire points. The UEQ Quality results show that the Attractiveness scale is 2.04, the Pragmatic Quality scale is 1.68, and the Hedonic Quality scale is 1.17 which shows positive evaluation results, which means that it can be concluded that users tend to like the application in terms of user experience. Based on this data, users have used similar applications, and the updates are still lacking. The scales that show well are attractiveness, perspicuity, efficiency, and stimulation. From the results of the respondent’s data processing, it was concluded that the convenience of using the application was good enough from the user’s perception. The data also showed that the user enjoyed the application.