Development of VR and AR Learning Media for Enterprise Business Ethic Scenarios

Nowadays, information technology has impacted many sectors, such as education. In general, the way students learn has experienced a transformation. Most of the Y and Z generation prefer visual-based learning. Business ethics course is important in business practice. The course focuses on procedures and prevailing norms that workers should follow in their business activities. Immersive technology, such as Virtual Reality (VR) and Augmented Reality (AR) have an opportunity to bring a new experience to visual learners because they are visually interactive. It can be applied in business ethics course. The use of immersive technology-based media can support and enrich learning materials. In this research, we developed VR and AR learning media related to business ethic course. The performance is measured through System Usability, User Experience Questionnaire, and Black Box. The evaluation resulted VR value was below average and AR value was good. The improvement of VR application is required to meet the user's expectations. Meanwhile, AR application is working properly. Immersive technology is expected to be a promising media in the visual-based business ethics course.