IoT Enabled Sales Analytics in Hypermarket

Internet of Things (IoT) technologies have been extensively used in different aspects of our daily life. One such flourishing aspect is hypermarket which is slowly on the rise for supporting MNCs (Multinational Corporations) and local retailers for increasing their product sales and competitiveness. Having a real-time marketing strategy would certainly direct the retailers to identify their customer's needs faster i.e. which brand their customers prefer more and provide them with information that meets those needs. This research deals with how product sales can be maximized using hypermarket technology thus meeting the customer's demands. This paper proposes a methodology to use ultrasonic sensors as a potential technology in hypermarkets and also to eliminate its limitations using weight transducers.