Application of 3D Intelligent Design and OpenGL in Modern Film and Television Advertising

The thesis discusses the role and application methods of OpenGL in the role modeling, scene modeling, and action design in three-dimensional animation advertising from the perspective of creation concept and shape modeling, and expounds the design method of three-dimensional animation through advertising examples. In the thesis, I studied the artistic aspects, successfully designed the characters of the mobile phone advertisement, and explained the functions of the mobile phone through various scene applications; in the animation design, the role model design and the scene model design the thought and design method are explained, and the purpose of attracting the audience’s attention is achieved through the design of the action. In the animation production, the realization process of this mobile advertisement is fully presented, and the efficiency is increased by 7.3%.