Factors Affecting Behavioral Intention and Use Behavior of E-Commerce Users from Gen-Z Using UTAUT2 Model

E-Commerce XYZ is one of Indonesia's most widely used E-Commerce compared to other E-Commerce. The purpose of this research is to determine the elements that affect Behavioral Intention and Use Behavior on the E-Commerce XYZ for Gen-Z users using the UTAUT2 model that has 8 independent variables. This study was conducted from March 26, 2022 to April 17, 2022, to 150 respondents of Gen-Z who were born between 1995 - 2010 with more than three years of experience and less than three years of experience in using E-Commerce XYZ by filling out an online questionnaire based on the Likert scale. The data that has been obtained will be analyzed using SEM-PLS. This research is expected to help E-Commerce XYZ improve application performance and help other E-Commerce to create innovations so that their existence is known by users and can increase the number of transactions. This study proved that Performance Expectancy, Facilitating Conditions, Habit, and Behavioral intention affected Behavioral Intention and Use Behavior.