The Impact Value of Smart Network Marketing Communication in the New Media Era

With the growth of social economy and the continuous improvement of people’s daily life in the new media era(NME) at this stage, the value of National Energy’s communication through smart network marketing(SMM) will follow the development of the times, and the economic benefits it brings bigger. The research purpose of this article is to use the Internet to actively explore new media network marketing strategies through the value of SMM communication in the NME. In this paper, based on the new smart digital network marketing model based on SMM technology, big data technology(BDT), artificial intelligence technology and computer network technology are used as the core analysis basis of SMM. The growth of the SMM communication model has not only made great contributions to the growth of the social economy, but also has produced various problems in the development of the new type of smart network communication marketing. The most common of them is the current stage of my country. The data and models used by large companies in Internet marketing are not accurate enough. Many new and emerging companies can only establish relatively direct communication channels with consumers, and accurately locate each consumer’s current corporate products and services and needs, in order to find the true purpose of smart marketing, and then use each of these BDT conducts communication impact value analysis and uses smart terminal technology to conduct intelligent marketing model analysis to accurately promote marketing information to the public. Finally, we can start from the experimental analysis results of intelligent network marketing communication under new media technology and intelligent technology, we are clearly aware that network marketing after person location service is not only about finding the right person at the right time, and pushing the most correct one.