Selection Of Ad Blockers According To Their Type Of Installation

The paper describes the principles of interaction between ads and client browsers and focuses on the prevention of negative impacts. It discusses different types of ad blockers and explains their methods of blocking ads, which allow users to counter tracking and unsolicited advertising. It compares tools that in most cases manage to block third-party trackers and ads or replace ads with alternate images while browsing popular websites. An overview of known classifications of ad blockers is made and a new one is proposed, which distinguishes them according to the methods of their installation. Based on the newly proposed classification, the applicability of the different types of blockers in specific situational conditions is analyzed. Factors in the analysis include the hardware equipment, the degree of protection they provide, the degree of integration with the browser and the requirements for the IT knowledge and skills of the user.