A Proposed Model to Measure the Influence Factor of Adoption for Online Investment Application

Technological developments that occur can make it easier for investors to make investment transactions in the Indonesian capital market. This is because in online investment applications, investors can read ongoing prices and charts in real time, read current news, buy and sell their investment products. The Covid-19 pandemic in 2020 has encouraged many new investors to enter the Indonesian capital market, so that the number of investors also grew by 56.21 percent, this is due to increasing technological developments and many Indonesians having to work from home. This study aims to develop a conceptual model for measuring the adoption of online investment applications. This study uses a literature review approach from articles related to this research. The results found in this study, the conceptual model with the basic model of TAM with the main variables Perceived Ease of Use, Perceived Usefulness, Attitude award and intention to use as well as with the development of variables including other variables: Trust, Perceived Risk, Subjective Norms, Financial Knowledge, and Perceived Behavioral Control. This model is expected to measure the acceptance factor of online investment applications to invest in the capital market.