Social Endorsing Mechanism for Social Event Diffusion

“Check-in” function of mobile social network platform acts as a key role in connecting the online word to the offline word (O2O). In this paper, we propose a suite of innovative social event endorsing mechanism, which aims to find out those endorsers who have event proneness and high sharing willingness and high propagation strength in event information diffusion, with a recommended list of potential event attenders. Our mechanism propagates social event information in an efficient way by helping consumers effortlessly filter the events fitting their preference and location. On the other hand, it helps business propagate social event to the target consumers in an efficiency way.