Gamification with Datathon: An Industry Case Study on COVID-19

Technology surrounds Human society, and through which trillion tons of Data are readily available in different forms. Gamification is becoming a part of the human lifestyle through entertainment, fun, or learning and growing immensely in various industries such as e-commerce marketing. Data has become available to a large extent but extracting valuable information is still a question in different sectors. Moreover, to handle big data, several organizations are making investments and trying to hire talent from around the globe. This paper discusses the industry case studies that reflect the importance of gamified event Datathon to solve such problems. During COVID-19, where Data plays a key factor, valuable case studies are discussed and analyzed in this paper. Gamification offers users different pleasures through achievement and competition, and Datathon is prominent in problem-solving for emerging data but lacks the gap in studies. This research paper highlights the various aspects of the true gamification benefit implemented across industries through Datathon to solve significant problems. The author shares detailed insights by discussing the case studies considering different regions and sectors and analyzing during the COVID-19 pandemic.