Hypermemetic Logic and Communication Mechanism of Internet Memes Modelling Considering Chinese Haze Duanzi as Sample

Hypermemetic logic and the communication mechanism of Internet memes modelling considering Chinese Haze Duanzi as sample is discussed in this study. nternet environment as an information ecosystem, material cycling is happening in the production and communication process of Internet memes, and the energy that driving the communication is from the rhetorical action. Firstly, This study found that there are four hypermemetic logic including economic, social, cultural, and political, which generate corresponding energy flows into the information system and reflect their political and non-political nature for Internet memes in the phenomenon of Haze Duanzi. Secondly, The communicaiton of strong memes through assimilation, retention, expression and transmission has the possibility of moving beyond the energy system to other systems (variation), which leads to the factor in one system being brought to other systems, thus triggering the resonance between systems. To some extent, meme theory which regards meme as a relatively independent replication factor, expands the traditional rhetoric theory which only regards people as rhetorical subjects, and reveals the autonomy in the communication of memes. Furthermore, through the communication modelling and the algorithm design, the optimization of the work has been conducted. Through the testing on the different scenarios, the performance of the proposed model is verified.