Contents I. Introduction
A decisive victory was achieved in eradicating poverty in 2020, and rural revitalization became a priority in pastoral work. With the continuous development of digital technology, the digital countryside has become an essential breakthrough in boosting rural development. All regions focus on new models such as “Internet platform + entrepreneurial unit,” centering on rural tourism and other service areas that have excellent employment potential and are in urgent need of society, relying on Internet information platforms to integrate scattered rural tourism resources, strengthen digital empowerment, and drive the development of pastoral tourism. Rural women are an important subject in the construction and development of rural tourism areas. However, due to weak productivity, low education, and family care, rural women often become “left-behind women,” mainly relying on traditional agriculture for their livelihoods. In the context of the digital countryside, Internet entrepreneurship has gradually become a new way for rural women to make a living. More and more rural women have stepped from behind the scenes to the front and become essential in rural tourism activities[1]. How to improve the overall welfare of female rural tourism practitioners in the new era of the digital countryside is a scientific issue worthy of attention?
