A Review and Conceptual Framework of Digital Assistive Wearables and Consumer Hedonism

The purpose of this paper is to review past work in the area of digital assistive wearables and consumer hedonism. A theme-based systematic literature review was conducted in the area of digital assistive wearables and consumer hedonism. With the help of psychological reactance theory and the stereotype content model, a deeper understanding of the phenomenon was developed. This paper further provides a framework to explain the various psycho-social attributes that can make the product a hedonic choice. The conceptual framework offers a solution to product designers, marketers and researchers in the area of digital assisted wearables in moving it from a utilitarian product to a hedonic one.