Research on three-dimensional scene production methods of cultural and creative games based on Unity technology

With the increasing attention paid by the cultural and creative industry to IP, IP extension not only includes ordinary peripheral products such as handicrafts, toys, cultural shirts, etc., but also carries out multi-dimensional expansion in the diversified development of its products. Game development is an important field of IP expansion of cultural and creative products in recent years. At present, most of the game development is based on Unity 3D technology. The most important part of game development is the three-dimensional scene production of the game. Therefore, on the basis of the above background, this paper systematically explores the specific application of Unity technology in the three-dimensional scene production process by studying the three-dimensional scene production of cultural and creative games.