Technology and Social Communication: Challenge for Gojek Female Riders during the Covid-19 pandemic

This research aims to know the Gojek female riders survive during the pandemic by optimize their ability of social communication through technology. A qualitative approach and case study method are used in this research. Media Richness Theory has become a tool to explore and to analyse. The result has shown that technology has helped the Gojek female riders by providing channels, tools, and opportunity to improve their life. In parallel, the limitation and complexity of technology has also developed their communication skill to keep their job during the pandemic Covid19. It is an obligation that come unpredictably however must be handled. No training no brief information nothing provided but in the end sharpening their social communication skills within their interaction using the application has become the best solution.