Big Data in Regional Brand Marketing

From a global perspective, the development of place name brand has entered the situation of regional centralization. When local governments are faced with regional competition, the implementation of regional naming strategy has become an effective way of development. However, compared with general corporate brands, regional brands have different effects in distribution, efficiency and independence. In order to study the application of big data technology in regional brand marketing, we selected two regions with similar brand value from the city. Region a uses traditional methods for brand marketing management, and region B uses big data technology for brand marketing management. With the development of the experimental time and progress, we find that the brand value of the two regions has a great difference. The experimental results show that the brand awareness of a region is 23% after one month, increased by 8% after the third month, and finally reached 43% at the end of the experiment. At the same time, the brand awareness of region B gradually increased from 25% to 48% one month later, and the increase rate was significantly larger than that of region a. It can be seen that the adoption of big data technology can not only improve consumer satisfaction, but also improve regional brand awareness. Big data can help regional brands better adapt to market demand and achieve long-term development.