Blockchain and Smart Contracting in the Context of Digital Transformation of Service

Banking as a highly digitalized sector is seeking for new technologies to improve the data flow processing and communications. The issues of cyber-security and safety of transaction force institutions to lead in using the reliable digital tools. The tough competition on saturated market requires the permanent renewing of infrastructure and data flows analytics, and the re-thinking of the functional role of banking institutions in the world of fin-tech, where the transactions pass in automatic regime. The cyber-security search, the speed and quality of service, and innovative growth strategy are the essential purposes that make relevant the study of the implementation of smart contracting and blockchain platforms for the cases of service institutions. The paper presents the analysis of cases of digital tools in customer services and the study of the prospects of the smart contracting and blockchain platforms as instruments to assure the increased level of user data cyber-security.