Analysis of Factors Affecting Intention to Use Internet Banking in Indonesia

Undoubtedly, the Covid-19 outbreak has significantly increased the opportunity for online shopping, creating higher demand for internet banking. Noticeably customer expectations on digitisation of banking have been accelerated by the pro-longed pandemic. Thus, with the increasing popularity of internet banking during the COVID19 pandemic, the researchers are motivated to examine the factors influencing the intention to use internet banking in Indonesia. A total of 387 responses were collected using the Google form and then analysed using SmartPLS 3.3. Application. Using the purposive sampling technique, the questionnaires were distributed from November 4, 2021, to November 29, 2021, via social networks such as Discord, Instagram and Line. The underpinning theory of the Technology Acceptance Model (TAM) is applied in this study. The result shows that 3 hypotheses were rejected. Namely, personal innovativeness to intention to use, the subjective norm to intention to use internet banking, and perceived risk to intention to use internet banking. While the rest, such as perceived usefulness to intention to use; subjective norm to perceived usefulness; perceived ease of use to intention to use; trust to intention to use; and attitude to intention to use were accepted as they directly or indirectly have a positive effect on the usage intention of internet banking in Indonesia. The findings of this research may contribute some new insights for Indonesian e-commerce operators, practitioners, e-vendors and various companies that may have an intention to extend or transform their businesses into an online model