Impact of COVID-19 on Blended Learning Culture for Media Education in UAE

there is a continuous transformations of teaching and learning environment within the higher education process. Recently due to the COVID 19 pandemic the prevailing trend of online education has become extensive and was put into practice all over the world almost overnight. Technological advances like EdTech (educational technology), ICT (Information and communication technology) & AI (Artificial Intelligence) with innovative methods in education born out of the necessity has helped all stake holders in online education, especially the students in more interactive & popular ways. Blended learning is one of the valuable and innovative dimension added to practice of online education since the last decade. We studied the impact of blended learning culture (BLC) for media education in the UAE. A comparative study on teaching and learning during the pandemic was done among three universities offering media education. Data was analyzed with indicators for benefits and challenges among teachers and students. This was done to redefine and categorize blended learning as a part of continuous education in the new normal. Eventually this will help to develop a stronger learning environment.