Research on Search Engine Optimization Method of Innovation and Entrepreneurship Platform

In this paper, the workflow of search engines is introduced, and the optimization strategies of search engines are discussed and researched. For the innovation and entrepreneurship platform, we use the "comprehensive index evaluation method" in search engine optimization, and on this basis, an improvement plan was proposed. Through the comparison before and after the improvement, the keyword selection is proposed as the further optimization direction. After determining the search engine optimization strategy, this paper proposes a method for constructing an innovation and entrepreneurship platform based on the MVC model.