I. Introduction
China's vast territory and abundant resources, the natural geographical environment span is large, so the rural folk culture with its characteristics, coupled with the corresponding rural landscape, is more ornamental. And the population base is large, with the improvement of living standards, people's desire and pursuit of rural cultural tourism gradually enhanced. At the same time, there is a high-quality natural landscape in many villages, but due to the limitation of natural conditions, the high-quality natural landscape resources and tourism derivatives are not known to the outside world.[4] The goal of rural tourism is to play an active role in a nomadic community. It could be a type of ecotourism. Rural tourism intends to reach enhancing human safety and welfare thru the sustainable socioeconomic development of the community, decrease growing poverty, unfairness, and regional disparity, create income and employment for residents, and to create and maintain the house and tiny tourist industry. At the same time, people living in cities long for nature, want to get close to nature, and feel the beauty of nature. This kind of asymmetrical contradiction of supply and demand is worth analyzing and studying. From this point of view, this paper uses the SWOT analysis method to explore the role of e-commerce in the development of rural cultural tourism.