User Experience Evaluation by Using a User Experience Questionnaire (UEQ) Based on an Artificial Neural Network Approach

User Experience describes the experience that users receive after using an application. Focusing on users’ needs and emotions after using a product is key to the success of an application. The Mobile Learning Cloud Computing System is an application that provides Video Learning Resources Materials, making it easier for users to get learning videos based on their needs. User Experience Questionnaire (UEQ) determines the aspects of User Experience after using the application. This study aims to estimate the relationship between aspects of User Experience and its determinants without restricting general statistical procedures such as linearity, symmetry, and normality. Based on the aims, Artificial Neural Networks are used and trained based on the data from the survey results to determine the aspects of user experience. The measurement attributes were derived from the User Experience Questionnaire (UEQ). The analysis shows that the application attributes have different effects on the aspects of User Experience. On the other hand, asymmetry and nonlinear features were found in the connection. The study concludes that the use of Artificial Neural Networks can estimate valuable information on the aspects of User Experience especially usability aspects (attractiveness, efficiency, dependability).