1. Introduction
The Progressive increase of innovative ICT technology increases the development and choice of occurrence utilizing the Internet by the populace in the entire world. The new potential provided Internet is still influencing the expansion and change in several parts of together human being and business movement[1]. Many studies [2]–[5]. The growth of social media platform permit consumers to generate eWoM on online platforms in the form of blogs and vlogs, goods and services reviews and demonstration[6] The factors influencing individuals to provide eWOM communications [7], [8]. The authors Investigating consumers’ motivations to provide eWOM helps researchers and practitioners to understand and encourage or discourage information assimilation on the internet, which can influence consumers’ purchase intentions, loyalty and commitment [9], [10] Internet services make easy access to numerous exciting and practical bits of details. However, it also creates its consumer liberally communicate with others and articulate opinions concerning a new type of product and brand category. The rapid technological advancement of modern times and the widespread use of the Internet worldwide have caused a new type of communication channel that is interactive by nature. This new type of communication technology is termed Web 2.0, including an online discussion forum, social media network, consumer review sites, weblogs, etc. Due to having two-way communication facilities, many consumers are using Web 2.0 instruments to substitute information. Also, they share their experiences and opinions[11]. It gives rise to an online-based WOM, termed eWoM.