I. Introduction
Artificial intelligence (AI) in marketing is gaining importance, as a result, ofincreased digital footprints of vast amounts of data, resulting from increasingly individualized and ubiquitous interactions between companies and consumers[1]. The rapid advancement of AI provides exciting opportunities for marketing practice. However, many challenges need to be handled before adopting emerging technology[2]. According to Sarkar [3], marketing 5.0, one of the essential themes, is known as next technology, described as a group of technologies that mimic the marketers' ability. One of the examples of the next technology is AI.