Innovative Models and Strategies for Digital Transformation of Companies for Sustainable Development

Innovative models and strategies based on cocompetition are considered. Their advantages and risks are highlighted. The business ecosystem transforms the value chain into a value network and connects sustainable companies and startups. By working in different industries at the same time and, thereby, locking customers in their ecosystem, companies can maintain a market advantage by increasing their own revenues. However, all participants incur high coordination costs and are interdependent. Two types of models are considered - transaction ecosystems and collaboration in an ecosystem, as well as possible options for the digital transformation strategies used for participants, depending on the size and goals of the company.