Factors Affecting The Intention of Social Media Users to Disclosure Personal Information

Scholars point out that personal information on the internet carries many risks. This study explores the elements that impact a person's motive to disclose personal information on social media. We used the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM) to analyze data collected from 303 social media users. This study reveals that general information security awareness (ISA), which consists of general information security awareness (GISA) and personal information protection knowledge (PIPK), have a significant relationship to information security self-control (ISSC). Furthermore, self-control can act as a mediator between the ISA and the intention to disclose personal information. Surprisingly, information security self-efficacy (ISSE) cannot act as a mediator between the ISA and the intention to disclose personal information.

I. Introduction

Nowadays the internet has become a social ecology that includes society, worth, and norm [1]. Sites like YouTube, Facebook, Twitter, and Instagram have seen significant accretion in the number of users. The We Are survey (2020) results show that almost half, or more precisely, 49% of the world's population uses social media. Indonesia is no exception; the survey results also show the number of social media users who reach 59% of the people in Indonesia.