Developing Marketplace as a Promotion Media in the middle of Covid-19 Pandemic for Lawang and Singosari sub-district SMEs Product

SMEs has a significant contribution to the wheels of the country’s economy. SMEs could absorb labour and could generate foreign exchange, and move the economic system. Omah Produk UMKM is one of the SMEs in North Malang. Omah Produk UMKM is a combination of SMEs in Lawang and Singosari sub-districts. During the COVID-19 pandemic, society hampered buying and selling process due to the implementation of social distancing. The main obstacle faced by Omah Produk UMKM during the COVID-19 pandemic is the difficulty of promoting the products produced due to a lack of skills and knowledge about alternative media such a website-based marketing media. The purpose of this research is to develop a website-based Marketplace as a marketing media. To adjust the needs of Omah Produk UMKM, the method used is UCD (User-Centered Design). The marketplace website helps the Omah Produk UMKM sell their product and adds knowledge into Omah Produk UMKM members about how to use the marketplace as a marketing media and expand their customers through the internet.