Usability Experience on Tourism Website Using the Use Questionnaire Approach

Tourism is an important component of social and economic activities in many countries as it creates employment and business opportunities. Tourism has been revolutionized with many innovation. Technological innovation in the tourism industry serves as a means to meet visitor satisfaction in carrying out tourism activities. One form of the application of technology in tourism is a travel website. In order to invite many people to use it, tourism websites need to pay attention to the usability aspect. It is also important to understand how users perceive or react to websites. In this study, the author applies the USE Questionnaire approach, where USE stands for Usefulness, Satisfaction, and Ease of Use (Ease of Learning and Ease of Use) to evaluate Indonesian tourism website. Respondents will be asked to run a scenario that has been designed by the author and then respondents will be asked to fill out a questionnaire. The results of this study can be considered for developing a travel website in terms of usability.