The Influence of Tourists' Experience Quality on Loyalty of Baotu Spring Scenic Spot on SPSS 24 Software

The author studies the influence of tourists' experience quality on loyalty in Baotu Spring Scenic Spot, and conducts a questionnaire survey on tourists and some netizens of Baotu Spring Scenic Spot in Jinan City. The obtained data were processed by multivariate linear statistical regression with SPSS 24 software. The conclusions are as follows: (1) The quality of tourism environment experience has a significant positive impact on loyalty. (2) The experience quality of tourism facilities has a significant positive impact on loyalty. (3) Tourism service experience quality has a significant positive impact on loyalty. (4) The most significant impact on loyalty is the quality of tourism service experience, followed by the quality of tourism facilities experience, and the smallest is the quality of tourism environment experience.