The Influence of Servitization Strategy on Manufacturing Enterprises Performance: Taking Service Innovation as Intermediary Variable

This paper constructs a theoretical model between the servitization strategy, service innovation and performance of manufacturing enterprises, and discusses the moderating effect of knowledge cross-border search on the relationship between servitization and service innovation, so as to clarify the mechanism of servitization strategy affecting enterprise performance. This paper takes 149 Chinese manufacturing enterprises as samples to conduct empirical test. The results show that: servitization strategy has a significant positive impact on enterprise performance and service innovation; service innovation has a significant role in promoting enterprise performance; service innovation has a partial mediating effect on the relationship between servitization and enterprise performance; knowledge cross-border search can effectively adjust the relationship between servitization and enterprise performance. This paper extends the study of the relationship between servitization strategy and enterprise performance, and provides theoretical guidance for manufacturing enterprises that are implementing servitization strategy.