Diffusion of Innovations for Optimizing the Information Technology Implementation in Higher Education

The rapid and massive development of technology is a challenge for Higher Education to continue adapting and innovating to maintain academic quality. Therefore, this study aims to analyze the diffusion of innovation models to increase the use of information technology so that every application developed in higher education can run optimally following the design objectives. The method used in this study is an innovation diffusion model, which includes an analysis of the essence of communication channel innovation, the reception process, and social systems. Technology acceptance is assessed based on the innovation-decision process stage, which includes the degree of knowledge, persuasion, decision-making process, implementation, and confirmation of the benefits of using technology. The results show that the process of innovation diffusion can run effectively when paying attention to the profile of human resources (brain-ware), technological conditions (software and hardware), organizational policies (orga-ware), documentation (info-ware), and environmental dynamics (social systems).