The Impact of Food Image, Customer Satisfaction, and Food Quality on Revisit Intention Under Multiple Regression Model

The purpose of this study was to investigate the respondents who came to Makassar and explore the impact of food image, customer satisfaction, and food quality on revisit intention. The distribute surveys choose purposive sampling, and the total number of valid respondents is 215. Descriptive statistics, validity, reliability, and multiple regression were used to analyzed data. The result shows that food image and food quality have a significant impact on revisit intention. However, customer satisfaction has no impact on revisit intention.