The Effect of Service Quality, Price and Promotion on Customer Satisfaction in PegiPegi.com

The purpose of this study was to determine the quality of service, price, and promotion of customer satisfaction at Pegipegi.com in making hotel room bookings in Makassar City. Data obtained by distributing questionnaires to Pegipegi.com customers who have made hotel bookings in Makassar. This study used 506 respondents using purposive sampling. The results showed that price and promotion significantly affected customer satisfaction, but service quality had no significant impact. This study concludes that responses to guest complaints can affect the relationship between service quality and guest satisfaction.