Investment decision of Big Data information service for book supply chain

Members of book supply chain have begun to pay attention to big data and explore ways and methods to use it. However, for the traditional publishing knowledge supply chain, facing wholesale pricing and agency pricing models about book, they want to know the condition of BDIS Investment and how to price. To solve these problems, a book supply chain with one publisher and one retailer was chosen. Moreover, the publisher releases electronic version and paper version books simultaneously. Considering wholesale pricing and agency pricing models, we built and analysed benefit models in the proposed four situations. Findings: 1) if publisher and retailer want to gain more benefits. They should try their best to attract the value of Big Data information and reduce the value of the BDIS optimization coefficient. 2) If publisher and retailer have invested in BDIS, adopting wholesale pricing model will help members gain more benefits.