Web Engagement Readiness for Program Need Analysis (PNA) In Malaysian Community College

The purpose of college community is to provide education and training based on the needs of the local community. Before any new educational program can be offered, a program needs analysis (PNA) must be conducted to evaluate the demand of the program and rationalized the purpose of the college. Currently, PNA research is conducted manually with paper-based approach at the Malaysian Community College for acquiring feedback from the local community. This approach has causing longer time, higher cost, and high error in data collection. In line with the Malaysia government digital transformation policy, this paper aim to survey the readiness of web engagement strategies for PNA studies. This study adapted the Digital Maturity Model (DMM) in measuring the readiness with quantitative method based on the online survey from all community colleges nationwide. There are five (5) phases in the research methodology to ensure that each piece of information collected is done consistently. From 629 respondents, we found the readiness level to implement web engagement strategies in PNA research is at a Stage 3 -Managed. This study has contributed by shedding the light on the readiness for web engagement in PNA among community colleges nationwide as the first been reported in the context of community college in Malaysia. In practice, our work can impact the national policy in managing or conducting PNA at community colleges with more effective and efficient engagement strategy.