Smart MICE: Definitions, Foundations and Development

Smart MICE has been increasingly applied to describe the integration of technologies into Meetings, Incentive Travels, Conventions/Conferences and Exhibitions (MICE) industry. However, Smart MICE lacks definitional clarity and the understanding of its theoretical foundation is unclear. This paper aims to provide a clarified definition, and analyze technological and business foundations for Smart MICE. Among similar concepts, MICE informatization is the adoption and application process of management information systems. Online MICE is the combination of online conference and online exhibition. Smart MICE is an upgrade and logical progression of MICE industry. Based on literature reviews, three tiers of Smart MICE are high-tech service industry, smart experience enhancement and complex business network. Technologies in Smart MICE are applied for infrastructure and framework, feedback and experience, and identifying and tracking. Value proposition and components of partners are key factors in Smart MICE business model. Technological and business foundations are analyzed to gain a better perspective of Smart MICE. Future areas of research agendas are discussed to facilitate the development of Smart MICE.