Bibliometric Visualization: An Application in Tourism Logo Research Using CiteSpace

In the past, limited research applied Bibliometric visualization to explore the intellectual structure of academic tourism knowledge. This study uses CiteSpace to analyze and visualize the knowledge structure in the field of tourism logo. Through quantitative statistical analysis of 79 scholarly publications related to tourism logo on Web of Science (WoS) from 1983 to 2019, the paper identifies and visualizes the evolution of the theme, the collaboration network, as well as documents of the most popular topics that many pieces of research have cited, such as “ tourism organization ”, “ reframing device ”, “ brand element ”, and “ community branding ”. More importantly, in the keyword co-occurrence analysis, this study provides new directions despite hot keywords for further tourism logo research, such as “ heritage tourism”, “nation branding”, and “logo design”. What’ s more, applying a new Bibliometric visualization technique is beneficial to the development of Bibliometrics.