Application research of data mining technology in customer relationship management

Informatization is an important symbol of the Internet era. The management of customer information is a crucial event for enterprises. The maintenance of old customers and the absorption of new customers are important factors for enterprises to make profits. The traditional way of information processing is no longer suitable for the development of the current era. At present, it is the general trend to use the new way of information processing, namely customer relationship management system, to manage customer information. However, in the face of complex data, how to deal with it so as to find the knowledge and information we need from the data becomes extremely difficult. For this problem, the presentation of data mining technology gives a very meaningful answer. The data mining makes the role of CRM （Customer relationship management） system get a good play, so that customer information management in the global has been fully developed. This paper mainly discusses the application and research of data mining technology in CRM （ Customer relationship management）.