Production Planning and Scheduling of Mediating Effect of Electronic Applications

Contact between customers has improved due to modern technological communication and electronic marketing. This research focuses on E-Communication and electronic marketing and its impact on sales efficiency in the retail sector. In this analysis, the value of social networking is defined as an instrument of e-communication. To collect broad-based data to evaluate, two approaches, qualitative and quantitative, were used. The study also indicated a close link between internet capital, internet expenditure and e-product management and the performances in sales financial matters; the higher the volume of Internet software, the bigger the budget and the higher the profits. The only use for this research, though, is the retail sector, in order to base the study on the effect of electronic media on sales performance.