Is There Any Further Scope for Improving the Efficiency of Modern Websites?

Interface is an intermediate medium of interaction between human and computer for effective communication. In recent years, with the advancement of WWW, efficient user interface design has become evident for better user-experiences. Efficiency is used as a key component for determining the key metric of a website-Usability. The purpose of this study is to evaluate the efficiency of different websites, popularly used in our life. In order to carry out this task, ten websites were considered. For each website, a representative task was selected. Ten participants were used to complete this task in the Latin Square method. Experimental results show that most of the interfaces are efficient. However, there is a further scope for improving efficiency of those websites.