Efficiency Assessing of Earthquake Agency Microblog Platform Based on DEA Approach

With the advent of new media era, microblog plays an increasingly important role in the release of earthquake information and the dissemination of popular knowledge on earthquake prevention and disaster reduction by virtue of its advantages such as interactivity, immediacy and fast information push. In this paper, 30 provincial earthquake agency certification of the earthquake agency weibo as the research object, based on the analysis of the efficiency of microblogging operations with multiple inputs and multiple outputs, using the total number of days of microblogging operations and the total number of tweets as input indicators and the number of followers, retweets, comments, and compliments as output indicators. Finally, quantitative analysis of indicator data using the CCR and BCC models in the DEA approach. Overall, the microblog operating efficiency of Earthquake Agency has poor performance, which needs to be further strengthened on the effective allocation of resources and management level.