Investigating Consumer Buying Behavior of Medical Electronic Products

Based on the theory of consumer behavior, this paper explores factors influencing Consumer buying behavior of medical electronic products and proposes the Factors-Consumer Buying Behavior(F-CBB) hypothetical model. The experience survey indicates that consumer characteristics, product perceived value, corporate behavior and social environment have a different significant impact on consumer buying behavior. The contribution of this article is to provide reference for the targeted design of medical electronic products and marketing strategies.