Attracting Gen Z to Small and Medium Enterprises (SMEs):A View Through the Job Characteristic Model

Generation Z will make up over 20% of the workforce by 2021, representing a considerable portion of the labour market. Unfortunately recruiting generation Z could still be a challenge for Small and Medium Enterprises (SMEs) as Generation Z prefer to work in a large and established firm, public sector, global multinational. This phenomenon would pose an impact on the `country's economy as SMEs are the driving force most economies in the world. The objective of this paper is to propose a conceptual framework in redesigning a job that suits Gen Z through the lens of Job Characteristic Model (JCM). It is hoped that it will assist SMEs to recruit and retain future workforce.