Research on the Satisfaction of Kid's English Education Application Based on Importance-Performance Analysis (IPA)

In this study, the English education app for kids is defined as a third-party application developed for kid's online English learning. In order to enhance its competitiveness, this study analyzed mainly four parts of it: Education pattern, Subject content, Teaching methods and Teaching scenarios. The empirical results were obtained in a sample of 141 parents in China. The final result of Importance - Performance Analysis in this study provides implications for developers to improve the English education app that encourages the kids to learn English more effectively.