Data Mining for Predicting Customer Satisfaction Using Clustering Techniques

Managing customer satisfaction has become an important business trend, including restaurants business. This study aims to determine the application of the K-means, Spectral Clustering (SC), and Agglomerative Clustering (AC) method for measuring customer satisfaction on a family restaurant in Taiwan. We contribute the data collection process and application of data mining in a family restaurant. The clustering analysis based on agglomerative clustering approach performs as well as the K-means approach to cluster the same characteristics of the customers. At last, this study shows the measurement result of customer satisfaction and provides improvement suggestion to the restaurant concerned.