A brief analysis of Lawson’s localization strategy of retail and logistics system in the process of entering Shanghai market

On the basis of sorting out Lawson’s entry into Shanghai, this article analyzes the difficulties encountered by Lawson Fund in the development of Shanghai, including: capital, the restrictions of China’s relevant policies, Lawson’s business model, especially the logistics system, which is difficult to copy the Japanese model. To manage predicament, Lawson adopted a series of countermeasures. In the countermeasures to break through the predicament, the operation mode of the store and the localization strategy of the logistics system play an important role. The in-depth analysis of the store operation model and logistics system has certain enlightenment for other Japanese enterprises to enter the Chinese market.