Research on the Training Mode of Application-oriented Marketing Talents under the Smart New Retail

With the development of China's reform and opening up for more than 40 years, great changes have taken place in various sectors of our society. Retail businesses have shifted from traditional physical stores to internet-based online shopping mall and the way of retailing is also constantly changing, which effects the business mode of market economy. Besides, it also dramatically changes the way of our life. At the knowledge level, master traditional marketing theory and method and have the ability to cross-border; at the skill level, it is not only necessary to have the “hard skills” to master the traditional marketing, we should also have the “soft skills” of data analysis, data operation, integration of new media and resource.